The fashion market is estimated to be worth three trillion dollars. You would hope that an industry so influential and so incredibly powerful was responsible and ethical in it’s approach but it’s not. Having done research on this particular topic, it is estimated that it takes 1,800 gallons of water to produce the amount of cotton that you would need to make ONE pair of jeans… NEED I SAY MORE LADIES AND GENTLEMAN. It’s been said before, but it really is true, every single person and the decisions and actions that they make.. makes a difference, and that will be where change begins – with you.

Working in a fashion brand at the moment, so many more people than you would expect email us asking if our brand is ethical and it’s really inspired me that this is what we should be doing!



Photo from Fashion Revolution

Fashion Revolution pushes for us all to question our favourite brands about where their clothes are made. They encourage for greater transparency within the industry – especially this week (24th – 30th April 2017) as it is Fashion Revolution Week. This is the week that in 2013 – the Rana Plaza building in Bangladesh collapsed causing the death of 1,138 people and another 2,500 to be injured, which made it the fourth largest industrial disaster in history. It was mostly young women in this building who were making clothes for big, global brands – brands that we buy our clothes from today. So it is so important we know where our clothes are coming from and to push for brands to be more ethical in their strategies. Social media as we all know, is such an incredible tool so I highly recommend using their hashtag #whomademyclothes on all your accounts to reach brands and find out all you can! The more of us the better!


I can admit that I have been guilty of buying cheap quality clothes because it meant that I could buy more – even if I didn’t love it, I might as well buy it because it’s a bargain! But one major way to change the industry is to buy one high quality product that you love as opposed to what I’ve been doing.. choosing quantity over quality. Buy one item that will last you for years to come. Find clothes your friends don’t want anymore or give clothes a second chance at charity shops and buy vintage! Another idea that I read about is to also avoid polyester, nylon and other non-biodegradable materials. If you do a little bit of googling too, you can find places close to you to recycle your clothes❤


Having said all this, many brands nowadays are starting to become more ethical in their practices so here are a few new places you might want to look into shopping from!❤

Brother Vellies 

  • The brand use practices such as vegetable dyeing as opposed to chemical
  • Their production is all handmade to reduce any energy consumption
  • They undergo large-batch shipping to lower their carbon footprint


  • They work hand in hand with Ateliers Sans Frontières who are an initiative that rehabilitates ex-offenders and drug users
  • They use wild rubber latex that are tapped by 60 families of rubber tappers in the Amazon rainforest for the soles of their trainers!
  • They use a green electricity company
  • They use fertiliser-free cotton is bought from cotton growers in Brazil for a fair price

Mango’s Committed Line


Photo from Vogue.co.uk
  • Mango have launched “Committed” 45-pieces of sustainable unisex clothing, in an aim to improve their eco responsibility.
  • Their collection is made up of repurposed and organic materials, such as cotton, recycled polyester and Tencel.


  • This is literally my favourite brand ever and I WISH I COULD AFFORD IT! ..one day..!!! But anyway.. point 1: Their factory uses the most efficient, eco-friendly and pro-social technologies and practices that you can GET
  • On average, e-commerce uses about 30% less energy than traditional retail which is why the majority of their customers shop through their website and their stores consist of only the most sustainable, cute things!! For example, they use recycled paper hangers to keep junk from landfills as these last so much longer than the typical coat hanger which normally has a life span of three months!
  • Their website states that Americans throw away 68 pounds of clothing per person, per year. So you can buy pre-paid shipping labels in their stores and on our website so you can recycle your clothes when you’re over them.

That’s all I have for you today! Leave your thoughts below ❤




13 Comments Add yours

  1. Angela says:

    Such a huge and important topic and it really isn’t discussed nearly enough! I’d love to say I could afford to buy only ethically produced clothes but I don’t always, instead I only purchase items if I REALLY need them and I always donate or recycle my unworn items to charity or friends/family

    Liked by 1 person

    1. helloitsjo says:

      I couldn’t agree more! Not everyone can afford it of course but you’re still doing amazing doing everything else!! ❤ ❤ thanks so much for your comment lovely angela 🙂

      Liked by 1 person

  2. It’s awesome that you are bringing awareness to this topic! I often choose quantity over quality. I will check out more ethical brands and attempt to buy from cheaper brands only when necessary. Great post💜

    Liked by 2 people

    1. helloitsjo says:

      that’s so amazing of you!! That’s what I want to start doing too because I’ve been quite bad at all these things before I knew as much as I do now! Thank you so so much for reading!! 💜💜


  3. This is a topic I think everyone needs to talk about! Thanks for giving me some ideas of ethical brands to shop from

    Liked by 1 person

    1. helloitsjo says:

      I couldn’t agree with you more!! Awh that’s okay chicky! Glad I could be of help hehe!! ❤ xx

      Liked by 1 person

  4. Jessi says:

    Hey Dear ,
    this topic is so important for everyone of us! I absolutely agree with you and I am so happy that you wrote about 🙂

    Liked by 1 person

    1. helloitsjo says:

      hi there chicky!! awh I’m so glad you enjoyed this and agree with it all! thank you so much for reading ❤❤


  5. Mrinalini says:

    This is an excellent topic. Thanks for sharing 🙂

    Liked by 1 person

    1. helloitsjo says:

      awh thanks so much for reading, I’m so glad you think so! ❤

      Liked by 1 person

  6. I never knew this was such a huge issue! Thanks for the recommendations of ethical brands, I will have to check those out. Also, I am having a giveaway on my blog for a Bellabeat fitness tracker if you are interested 🙂 https://courtneylivin.com/2017/04/27/bellabeat-giveaway/

    Liked by 1 person

    1. helloitsjo says:

      Awh yay I hope you liked a few of them!! ahh that sounds amazing?! I’ll deffo go over and have a look asap 🙂 ❤ xx x

      Liked by 1 person

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